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Ricola — eCommerce Content Specialist Intern
Project Type
Digital Shelf Optimization, eCommerce Content Strategy, Product Launch Execution, Conversion Rate Optimization (CRO), & Retail Marketplace Management
Date
May 2025 - Present
Led end-to-end digital shelf optimization and eCommerce execution across major retail platforms to improve discoverability, conversion, and brand consistency.
• Owned digital shelf optimization across Amazon, Walmart, and other retailers, strengthening product discoverability and conversion through A+ content, SEO, and enhanced PDP strategy
• Supported and executed new product launches, coordinating content setup, approvals, and go-live timelines cross-functionally
• Collaborated on brand store maintenance and refreshes to support seasonal campaigns and commercial priorities
• Improved CTR and conversion rates through optimized product titles, carousel imagery, and video assets informed by performance insights
Focus: Driving scalable eCommerce growth through data-informed optimization, cross-functional execution, and consistent brand presentation across retail platforms.
