ABOUT

I’m a marketing strategist and e-commerce professional driven by one core belief: the strongest brands are built where strategy, customer experience, and meaning intersect.

 

My background sits at the crossroads of digital marketing, e-commerce, and retail strategy, with hands-on experience supporting brands through content, analytics, SEO, and omnichannel growth. I’m especially interested in how consumer behavior, technology, and brand positioning come together to drive long-term value; not just short-term performance.

 

What sets me apart is curiosity paired with structure. I’m constantly learning—through formal certifications, academic frameworks, and real-world application—while grounding everything in data, customer insight, and strategic intent. I’m particularly focused on emerging areas like AI in marketing, ethical growth, privacy-conscious personalization, and the future of retail ecosystems.

 

Beyond tactics, I think deeply about why brands exist and how they show up in the world. I’m fascinated by the relationship between business and belief, especially how values, identity, and trust influence purchasing decisions, loyalty, and cultural relevance. This perspective will eventually culminate in a book exploring the intersection of business strategy, personal growth, and metaphysical tools, informed by real professional experience rather than abstraction.

 

Long term, my goal is to become a thought leader in consumer brands (CPG and retail), as well as the digital space; someone who not only understands how brands scale, but how they do so responsibly, intelligently, and with intention. This platform is where I share ideas, frameworks, and insights as I continue building toward that vision.